Adidas new Feeture

Taking on the now industry standard concept in the games field of augmented reality, adidas has created a virtual 3-D world that can be accessed using a future line of five men’s sneakers. Users need to visit the adidas site and hold up their sneaker to their webcam; the show will feature a code implanted in the tongue which will allow a virtual world which can be navigated, using the sneaker itself. The shoes with the augmented reality codes will cost between $65 and $95 and will be available starting February.